Cisco Systems Inc. has enhanced its digital signage product suite with the introduction of two new product offerings, Enterprise TV and the Cisco Digital Media Player 4400G. Enterprise TV (ETV) is a new interactive digital media application which provides on-demand video and broadcasts live TV channels over IP, with control through a simple on-screen menu programme guide. The DMP (Digital Media Player) is a hi-def player that supports MPEG-4/H.264 and Adobe Flash 9 and can combine live playback and on-demand video with up to 4 gigabytes of locally stored media.

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