Cisco will launch its first products developed specially for small businesses in January. The new products are for video surveillance, data storage and wireless office communications. Cisco said to reach small and medium businesses (SMBs), the company will embark on a campaign focusing on business capabilities and the benefits of complete solutions rather than on products and technologies. The six-month integrated campaign called “One Voice” comes on the back of Cisco’s recent announcement of a US$100 million investment in its global small business initiative.

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